Gregg Houston (aka Babysweet) is an Irish director based in London, who specialises in crafting intimate, unobtrusive documentary content from the studio or the road for bands and brands as well as artists in sessions or in front of live audiences.

At the core of Gregg's practice is personal connection with his subjects who have included Van Morrison, Two Door Cinema Club & Foy Vance, the latter of whom he has collaborated with for many years. He is at home working within real environments, and finding humour, warmth and beauty in honest, ordinary everyday life.

His work has been successful in festivals all over the world and recently had a collaborative project exhibited at the Saatchi Gallery in London.